BAAR CIAM provides enterprises with a secure, scalable, and user-friendly way to manage customer logins, registrations, and digital identity. It enables seamless onboarding, strong multi-factor authentication, and regulatory-compliant consent management — all while delivering a frictionless experience for end users.
Self-registration with progressive profiling
Consent capture for Terms & Privacy
Guest or temporary accounts
Social & enterprise ID onboarding
Custom branded login pages with logos & colors
Localized, multi-language support
Customizable emails & SMS templates
OAuth 2.0 / OpenID Connect standards
Secure token management
GDPR / CCPA compliance
Audit trails & event logging
Passwordless login with Passkeys & WebAuthn
MFA: Email/SMS OTP, Push/TOTP via BAAR Authenticator
Social login: Google, Apple, Facebook, LinkedIn
Adaptive MFA for risky transactions
Standards: OAuth 2.0, OpenID Connect, SAML 2.0
MFA: Push, TOTP, Email/SMS OTP, Passkeys
Deployment: On premises, Cloud, SaaS
Frictionless login and onboarding
Strong MFA and passwordless security
Regulatory-ready with consent tools
Scales to millions of customers
Banking & Finance: Adaptive MFA and KYC integrations for secure transactions.
Retail & E-Commerce: Social login to reduce friction and cart abandonment.
Healthcare & Insurance: Privacy-compliant identity for patient portals.
Education & Public Sector: Passwordless login for students and citizens.
Purpose-built for customer identities — combining enterprise-grade security with consumer-grade usability. Deliver trust, compliance, and simplicity to your customers.
A leading private sector bank in India with over 8 million retail and SME customers embarked on a digital transformation journey to enhance customer experience across its mobile and internet banking channels.
The bank wanted to modernize its authentication framework, integrate Aadhaar-based KYC verification, and deliver a unified identity experience across savings, credit card, and investment platforms — all while maintaining compliance with RBI’s cybersecurity framework and Data Protection Bill requirements.
As the customer base grew, the bank faced multiple identity and security challenges:
The bank deployed BAAR CIAM — a unified Customer Identity and Access Management platform designed to secure digital banking experiences at scale.
Key capabilities implemented:
Within four months of deployment, the bank achieved significant results:
|
Metric |
Before BAAR CIAM |
After BAAR CIAM |
|---|---|---|
|
Fraudulent Login Attempts |
High |
↓ 68% reduction |
|
KYC Turnaround Time |
24–48 hrs |
Instant eKYC verification |
|
Customer Login Experience |
Multiple credentials |
Single, passwordless identity |
|
Regulatory Compliance |
Manual audit reports |
Automated RBI-compliant logs |
|
Customer Satisfaction (CSAT) |
72% |
91% |
The unified identity platform not only improved security and compliance but also enhanced customer trust and engagement, positioning the bank as a digital-first leader in India’s competitive banking landscape.
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