The Challenge
A customer told us this week:
“Our employees and customers keep asking why they can’t just use their fingerprint or Face ID to log in everywhere — passwords and OTPs are slowing them down and putting us at risk.”
- This problem is not unique. Passwords and OTPs were once considered sufficient, but they have become a liability.
- Helpdesks spend significant time handling password resets.
- Phishing, credential stuffing, SIM swap, and MFA fatigue attacks bypass traditional controls.
- OTPs frustrate users and cause customer drop-offs.
- Regulators are demanding phishing-resistant authentication, not just MFA.
- The result is rising security exposure, operational inefficiency, and poor user experience.
The Solution — BAAR’s Passwordless and Biometric Authentication
BAAR addresses these challenges by replacing outdated password and OTP systems with standards-based, passkey-ready authentication powered by device biometrics.
- One-tap logins with Face ID, Touch ID, or Android Biometrics across web, mobile, and desktop apps.
- FIDO2/WebAuthn cryptography ensures strong, phishing-resistant authentication.
- No biometric data leaves the user’s device, reducing compliance and privacy concerns.
- Adaptive MFA applies step-up checks only when risk is detected.
- BAAR Cloud Directory acts as the unified backbone, supporting both modern SaaS and legacy applications.
- Built-in alignment with global regulations such as RBI, SEBI, SOC2, ISO 27001, and GDPR.
Key Takeaways
- Enable simple, one-tap biometric authentication without compromising compliance.
- Reduce helpdesk workload and OTP-related costs.
- Block phishing, SIM swap, and credential theft at the root.
- Improve productivity and customer conversions through faster logins.
- Build on open standards that guarantee long-term compatibility.
With BAAR, organizations can finally move beyond passwords and OTPs to a biometric-first, passwordless future that strengthens security while delivering a seamless experience for employees and customers alike.
