The Challenge: When Identity Becomes a Roadblock
A banking customer told us: We invested millions into our mobile app and online portal, but customers still complain. They forget passwords, struggle with OTP delays, and abandon the app during registration. Worse, some don’t trust how we use their personal data. We realized identity was the weakest part of our digital banking experience.”
In today’s digital-first banking world, every interaction begins with identity. Yet, for many banks, customer identity is treated as an afterthought — bolted on to channels rather than designed into the experience. The result? High onboarding drop-offs, login friction, and declining trust in how customer data is used.
The Solution: BAAR CIAM as a Growth Enabler
BAAR CIAM is designed to address these challenges head-on by rethinking how banks manage digital identity:
Frictionless Authentication: BAAR CIAM offers adaptive MFA and passwordless login, ensuring strong security without slowing users down.
Privacy & Compliance: Built-in consent management in BAAR CIAM ensures alignment with RBI, SEBI, IRDAI, and global standards like GDPR.
Unified Identity: BAAR CIAM creates one secure customer identity that works across mobile apps, internet banking, and customer service touchpoints.
Trust at Scale: BAAR CIAM is built to support millions of users with consistent, resilient, and high-availability digital experiences.
Key Takeaways
- Every digital banking journey starts with identity — if it fails, customers lose trust and leave.
- BAAR CIAM is not just a security layer; it is a strategic enabler of growth, compliance, and loyalty.
- Banks that implement BAAR CIAM turn painful logins and onboarding into moments of trust and engagement.
- In a competitive market where digital experience drives customer choice, BAAR CIAM is no longer optional — it is the cornerstone of modern banking success.
